Colors

Navy and gold are the main brand colors. Use them for the big things: backgrounds, headings, the main call to action. Everything else supports them.

The secondary colors are for accents and charts. They should never compete with navy and gold.

New colors

When a campaign needs a new color, pick it from between navy and gold (along the gold gradient), not from outside the palette.

Charts

Assign series colors in this order: navy, gold, royal blue, orange, plum, sky blue, raspberry, amber.

• One series: royal blue or navy bars; gold for the one bar you want to highlight.
• Growth and decline: royal blue for up, raspberry for down, slate grey #94A3B8 for neutral.
• Use bar charts, not pie charts, when the parts don't add up to a whole.